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Take your business by the reins.

Equestrian business software designed by ranch hands, barn managers and horse trainers.

The Problem that Every Barn is Dealing With

Most stables and trainers are stuck choosing between two bad options.

Bad Option One

Manage your barn, lessons, and riders yourself — using a whiteboard, spreadsheets, and a DIY website you threw together in what little free time you have.

- OR -

Bad Option Two

Pay a fortune for a disconnected mess of tools: separate payment systems, invoicing apps, booking software, e-signature platforms, and a custom website — all built by people who have never even been inside a barn.

Western Web Company has Built the Solution

OUR PLATFORM IS A COMPLETE ALL-IN-ONE ONLINE SERVICE FOR YOUR BARN

Book Rider Lessons

Manage your website

Send Digital Documents

Collect Payments

Send Rider Surveys

Rider and Horse Profiles

Post events and blogs

Send Alerts and Reminders

And Many More

Book Lessons with Western Web Company

Our booking system makes scheduling rider lessons effortless and professional. Easily manage your calendar, set availability, and accept bookings directly through your website — no third-party tools needed. Customize everything from lesson types to trainer-specific calendars, and even enable payment collection at the time of booking. It’s a seamless experience for both you and your clients.

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Websites designed & built in-house.

NitroFlow offers two powerful website options: choose from our streamlined, fully integrated templates or work with our team to create a completely custom site from the ground up. Either way, you’ll get a professional, modern website designed to elevate your equestrian business. Easily post events, share blog updates, and run your booking calendar directly through your site. With built-in SEO tools, your website won’t just look great — it’ll help you attract more riders and fill your schedule.

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Build, Automate, and Store Documents & Data

Streamline your paperwork with NitroFlow’s digital and e-signature documents. Create fully customizable forms for consent, liability, waivers, training feedback, and more — all branded to your business. Documents can be scheduled to send automatically before or after lessons, saving you time and ensuring consistency. Riders can sign from any device, making the process seamless for both you and your clients.

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Invoices and Payment integration

Simplify your billing with NitroFlow’s powerful quotes and invoicing tools. Create fully customized invoices and quotes, automate them on recurring schedules, and trigger email or text alerts when payments are due or overdue. Our system integrates seamlessly with Authorize.net, Stripe, BlueSnap, QuickBooks, and more — giving you total flexibility without locking you into a proprietary payment gateway. Whether you bill per lesson, per month, or per service, NitroFlow keeps your finances organized and professional.

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Post-lesson Rider Surveys & More

Gather meaningful feedback with NitroFlow’s automated post-lesson rider surveys. Sent out automatically after each session, these surveys give riders or their parents a chance to share what they enjoyed, what they’d like to improve, and how they felt overall. It’s a valuable tool for trainers to adjust lessons and maintain strong client relationships. Whether you need standard feedback forms or fully custom surveys, NitroFlow can build and automate any form or document to fit your workflow.

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Rider & Horse Profile Management

Our CRM (Client relationship manager) allows you to track every imaginable detail — from rider contact info, training history, and signed documents to horse associations, medical records, dietary notes, and more. Assign an unlimited number of horses to each rider, set alerts for health updates or feeding changes, and trigger automation or messages to trainers, staff, or clients via email or text. Important documents, notes, and communication history are all stored within each rider’s profile, giving you a crystal-clear view of your entire operation at any time.

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Post Events, Manage a blog, List for-Sale ads

Keep your community informed and engaged with NitroFlow’s built-in event and blog tools. Easily update your event calendar — perfect for horse shows, clinics, or barn socials — and trigger automated reminders or updates tied directly to each listing. Our integrated blog system lets you share news, insights, or even highlight upcoming events and horses for sale, all in one place. It’s a seamless way to keep your riders, clients, and prospects connected through your website.

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Send Alerts and Reminders

Stay ahead of every task with NitroFlow’s fully automated alerts and reminders. Whether it’s notifying staff to prep a horse for an upcoming lesson, reminding them to blanket during a cold snap, or alerting trainers to a dietary change, our system ensures nothing slips through the cracks. You can schedule alerts, trigger them based on events or changes, and send them via email or text to staff, trainers, or clients. It’s the ultimate tool for keeping your barn running smoothly and your team always in the loop.

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More Than Just Equestrian Software

NitroFlow is a powerful, enterprise-grade software platform used by businesses ranging from small family-run operations to multi-billion-dollar, multi-national defense contractors. Its flexibility and depth make it uniquely capable of handling complex workflows, automation, communication, and client management at any scale. Recognizing the lack of modern tools in the equestrian world, co-founder Chase Acklam adapted NitroFlow to meet the specific needs of barns and trainers — blending industry-leading software performance with real-world stable management experience. The result is a purpose-built solution that brings elite technology to the hands of equestrian professionals everywhere.

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Third Party Integrations

WWC integrates with popular apps like Zapier, Gmail, Intuit QuickBooks, Zoom, and many others.

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Quickbooks

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Zapier

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Gmail

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OpenAI ChatGPT

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Zoom

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WhatsApp

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Postalytics

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FullContact

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e-Hawk

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Wordpress

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Stripe

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Shopify

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SendForensics

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Paypal

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Olark

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Magneto

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BlueSnap

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Authorize.net

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AtData




Ready to Take the Reins?

Our Arizona-based team is here to help you develop your online presence, free up your time and help you focus on what you do best. We're a 100% American, family-owned software company.

Schedule a FREE DEMO